Case Studies - 2021

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Backlinko - 652% Organic Traffic Increase in 7 days



  • Increased organic traffic to one of their webpages by 652% in 7 days.

  • Ranking went from the middle of the second page on Google to #5.

Case Study Summary:

Backlinko implemented the Skyscraper Technique 2.0.

Here’s what they did...

  1. Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.

  2. Realized the post was getting buried because it didn’t satisfy user intent for that keyword.

  3. Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).

  4. Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate



  • Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Case Study Summary:

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

  1. Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”

  2. Followed the skyscraper technique and created even better content than what was ranking at the time.

  3. Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.

  4. Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth



  • Gained over 160K freemium subscribers and more than 2K paying customers in their first year.

  • Gained 2.5M annual revenue total.

Case Study Summary:

In 2014, as the use of AdBlock was growing, businesses were relying on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

  1. Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.

  2. Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).

  3. Focused on making the product sticky and reducing churn rate.

  4. Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic



  • Increased conversions by 252.94% (from 17 to 60).

  • Decreased cost per conversion from £154.28 to just £34.37.

Case Study Summary:

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

  1. Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.

  2. Created a new landing page focusing on their priority, high-profit services.

  3. Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.

  4. Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.