Email Marketing Is the Ideal Opportunity to Cultivate Loyal Customers
Email is an effective and integral component of a marketing strategy that contributes heavily towards the sales growth of a business. Email marketing campaigns allow businesses to meet and encourage potential customers at any stage of the buying journey and guide them to the end of the purchasing funnel. It cannot be denied that everyone is ready to buy from you at the same point. That is why email serves as an important channel to nurture potential leads and ensure conversion within a short time.
Email marketing campaigns are also useful to promote upsell and cross-sell opportunities for your existing customers. It allows creating campaigns for converting leads who are close to making a buying decision. We use email marketing because it helps in reaching a large section of your target audience and ensures high conversion rates. After all, we target only those who have an interest in your products and services. With our email marketing services, you will achieve your business goals in a short time.
Communicate With Your Audience, Drive Traffic, and Enjoy High Conversion Rates
Our marketing team always aims at improving the communication with your target audience because it is the only way to earn the loyalty of customers and increase followers over time. When it comes to communicating with your customers, email is an integral part of our marketing strategy and we use it perfectly to reach your audience. Simultaneously, our strategy uses high-quality content that drives traffic to your site and helps in the search engine optimization of your website.
Email marketing campaigns are an ideal way to ensure consistency in keeping your target audience engaged with your brand and site. Moreover, emails offering news about new launches and discounts allow higher conversion rates as it targets a particular segment of people who have an interest or are looking for your products and services.
Our Email Marketing Strategies
UNDERSTAND WHO YOU'RE MAILING
When you tell us about your target audience, our team starts detailed research to understand your audience before starting a campaign. Our research work helps us gain insight into your customers’ needs, how your competitors are meeting them and identify where they are failing to do so. After evaluating that data, it helps us to segment your audience and create specific, relevant and high-value content that speaks directly to your prospects. Within a short time, we get more specific and creative with our messaging and make a sound email marketing campaign to drive traffic and improve your sales simultaneously.
SET YOUR GOALS FOR THE CAMPAIGN
One of the primary tasks of our research team is to discuss with you and identify the goals to design your email campaign. Once the goal of the campaign is set, we create targets and formulate strategies to achieve that in a step-by-step process. We will also include particular metrics in your goals to ensure that your campaign's success can be measured with time. Our professionals determine the outcome which you want:
Promote a new product?
Stay on top of your company’s public perception?
Is it to clear your list?
PUT YOURSELF IN THE SHOES OF THE BUYER PERSONA
When we have identified the goals and outcomes you want for your business, we strategize by putting ourselves in the position of your buyer. Our team will analyze and evaluate data to understand how we can provide value to your buyer persona so they engage, convert, and become loyal customers. Few things we look into are:
How did they subscribe in the first place?
Things that are significant for them.
How can we meet their needs within a short time?
Things that can keep them loyal to your business.
MAKE A TARGETED LIST & DEFINE ENROLMENT CRITERIA
Once we have identified whom you want to target and what actions you want them to take, from there we make segments. We look at the data from our research to gain insight into what they have in common. At the same time, find out how your CRM describes those common aspects. Our prime target is to know the recipients to be sure that our campaign will instigate action and benefit your marketing efforts from various channels. Before starting the email marketing campaign, we check whether all the recipients will receive mails at the same time, or whether particular criteria should be there to meet before enrolling them in the campaign or sequence.
WRITE COPY THAT ADDS VALUE TO THEM
After the purpose of every email has been chosen, and the subject lines have been decided, we begin writing the copy that will intrigue your recipient list. When writing the copy, we take into account the position of your target audience in the buyer’s journey and write the kind of copy that they will find intriguing. So when the marketing campaign is set to target buyers in the awareness stage, we write informative content to introduce them to your products and services.
INCLUDE CLEAR CALL TO ACTION
Our team writes to-the-point content so that it does not take much time for the recipient. We consider what you want your audience to take away from the email. In maximum cases, we add a call-to-action (CTA) for them to take action from the email. At the same time, we set expectations in the copy of what will happen when they take action. The goal of the CTA generally varies depending on the goal of the marketing campaign. We follow the best CTA practices by emphasizing clear language with contrasting design elements.
PLAN YOUR EMAILS & FOLLOW-UPS
Once the recipients of the email marketing campaign have been segmented, we strategize how to guide them from point A to point B to the goal of the campaign. Over the course of the campaign, we do follow-ups, multiple touch-ups, so that everything contributes to the success of your goals. Furthermore, our team plans the emails, edits and perfects the core message to ensure conversion of potential leads through the purchasing funnel. If it is a lead nurturing campaign, we plan and design the emails accordingly.
MAKE RESPONSIVE EMAIL CAMPAIGNS
After the emails have been set, our professionals check them repeatedly before clicking the send button. Whether it is mobile, desktop or laptop, we make sure the email marketing campaign is designed for all devices so that every recipient can read the email without any hindrance. We test them in various formats before starting the campaign. This is an important part of email marketing services that are supervised by experienced professionals who conduct an ultimate check before giving the signal to begin the campaign.
Why AVMS Digital’s Email Marketing Services Are Better Than the Rest
EXPERIENCED TEAM OF PROFESSIONALS
AVMS Digital is a company of talented people with a reputation and track record of taking businesses to the next level. We promise amazing results when you trust us with the responsibility of taking your business to your target audience. Our Email Management wing is known for hiring the best professionals who possess wide experience and knowledge in this field. With us, you will work with seasoned experts committed to delivering beyond the client's expectations.
GET BETTER RESULTS IN LESS TIME
We have the experience, knowledge and resources to show you improvements within a short time. With us, you will see fast results and better ROI. Our fundamental target is to create a powerful presence for your company on the internet. AVMS Digital offers more conversion opportunities, and thus more revenue besides taking your brand to the top position in the market. You can trust us because we have created success stories of brands whose name was unheard of a year before.
REVENUE DRIVING EMAIL MARKETING
Our email marketing campaign strategy is known for taking businesses to the next level. With an experienced team, we implement an effective strategy that guides customers smoothly through the buyer's journey and ensures conversion. We create and share content that develops a positive image of your brand in a short time. Simultaneously, we use various tools and strategies so that your email marketing campaign achieves the target and offers the desired outcome.
DEFINED PROCESS TO EXECUTE STRATEGIES
Our strategies are battle-tested in various situations and fields. We have gained our experience by working with several clients and we will explain our winning procedure so that you can get a peek into how we deliver results in a project. Our professionals have practical experience and we have individual methods to meet targets beyond the expectation of our clients. Also, our excellent track record speaks for our capabilities.
WE PROVIDE LONG TERM RESULTS
AVMS Digital implements effective strategies, practices and techniques to offer positive results for the long term. We make sure that your website comes in the top ten rankings of the search engine results page within a short duration. What makes us better is we guarantee that your website ranking stays on top not only during our service period but also in the years to come. Since our strategies are updated and based on the latest rules of search engine algorithms, our clients enjoy a constant increase in visitors and increased revenue for a long period.
WE PROVIDE COST-EFFECTIVE PACKAGES
We understand the significance of hard-earned money, so we offer cost-effective packages to our clients. Our reliable and peerless services come at a price range that every small and big company can afford. If you compare our rates with similar services offered by other companies in the industry, you will realize that our services have competitive pricing. Also, we guarantee risk-free returns which are increased revenue and constant visitors on a long-term basis.
Experience Sales Growth and Improve Brand Recognition with our Email Marketing Services
If you are struggling with poor sales growth and brand recognition, email marketing campaigns are the best way to improve your situation. Marketing experts say there is over 70% chance of sales improvement when you choose email marketing to reach out to your target audience. When you choose to promote your products through email marketing, it creates a direct scope for potential customers to purchase from their laptops or mobile phones.
With email marketing, you can share informative content that adds value to your target audience. This indirectly creates brand recognition as you develop an audience that recognizes you for your quality content and later transform into your brand advocates. With AVMS Digital, you will experience all the benefits that email marketing campaigns can provide in the growth and development of a business.