Frequently asked questions
What is Digital Marketing?
Digital Marketing is referred to as the process of selling services and products via different channels which include, email, social media, SEO and mobile apps. In reality, digital marketing is any form of marketing that happens through electronic devices. The strategies of digital marketing are crafted to target online audiences across the world.
What does a Digital Marketer do?
A Digital Marketer is responsible for reaching the customers, building awareness and promoting the products and services of a business via different digital channels. Since they have a big role in contributing to the growth and success of a business, they have to be experienced and knowledgeable in a wide range of skills to meet online marketing goals.
Would My Business benefit from Digital Marketing Services?
Yes, Digital Marketing attracts new potential leads and converts them. The strategies of digital marketing are aimed at retaining customers for a long time. Moreover, digital marketing engages with leads in every buying stage. Business owners benefit from consistent leads generated from this online marketing method. It also targets the right audience that increases the rate of conversion.
How cost-effective is Digital Marketing from Traditional Marketing?
One of the main reasons why digital marketing is cost-effective than traditional marketing is you can measure consistently if it is working or not. Setting performance metrics and measuring the ROI allows you to understand whether you need to change the strategy and utilize the resources in the right projects.
How to choose a Digital Marketing Company?
Before hiring a digital company, you should know your business goals and vision. When choosing a company make sure to check their experience in the field of digital marketing. Ask them for client referrals and check their track record from the beginning before coming to any conclusion. It is also advised to check their reviews before hiring their services.
Search Engine Optimization
What is SEO?
SEO stands for Search Engine Optimization. Search engine optimization refers to the process of increasing web traffic to your website via organic search engine results. SEO allows you to attract visitors from all over the world. Search engine optimization takes a website to the first page of the search engine result pages which increases traffic to the website and increases conversion rates.
How does SEO work?
Organizations take the help of search engine optimizations to rank their website high in the search engine result pages. By SEO, it is possible to improve the visibility of a brand in the online world. SEO uses keywords, contents, backlinks, product images, meta tags and social media to improve the rank of a website.
Do I need Individual Strategies for every Search Engines?
In reality, there are minute differences between search engines. However, maximum efforts of Google optimization fits perfectly with other search engine algorithms. Other search engines perfectly understand your content and website structure, but certain aspects should be taken care of separately.
What is the cost of executing an SEO Campaign?
The cost of an SEO campaign depends upon your business goals and visions. However, it is advised to choose an SEO company based on their track record and reputation rather than their SEO package rates. However, the average rate of employing an SEO agency is $150 an hour.
Can I do SEO myself?
Yes, you can. In that case, you should enrol yourself in an SEO course or take lessons from an SEO expert to get a deep understanding of how SEO works. Once you know the basic components and learn how they are utilised in improving the ranks of a website, you will surely become an SEO expert over time.
What affects your SEO Ranking?
SEO ranking is affected by Google algorithm guidelines. Google updates its algorithm now and then, and if you don't keep up with the latest development, your website rank may start decreasing on SERPs. That is why you hire a professional service for search engine optimization of your website. In addition, the other factors which affect SEO are given below:
- Off-page ranking factors: It is measured by Google elsewhere from your site, which mostly includes backlinks.
- On-page ranking factors: It is primarily about the keywords and informational quality of the website pages.
- Technical ranking factors: Technical factors are also measured by Google in a site. However, it is more to do with the overall performance rather than the performance of the individual pages.
Does Blogging help SEO?
Yes, blogging helps SEO to a great extent. Blogging drives traffic to a website. It increases user time on a page and creates high chances of conversion. Moreover, blogging engages with a potential lead at any stage of the buying process. Blogging is an excellent lead generation tool for any business.
Is SEO better than Paid Advertising?
SEO click-through rates are higher than paid advertising which drives substantial traffic to a website. Simultaneously, investment in SEO requires a much lower budget compared to paid advertising on various platforms. A sound SEO strategy creates a strong online presence of a business and dominates the search engine results that reduce your PPC expenditure.
How long does SEO take?
It is entirely dependent on your goals and the campaign tactics you employ in improving the ranks of your website. In reality, your SEO efforts start bearing fruit after 3 to 4 months, but whatever results you are getting at 6 months would be far lesser than what you will get after 12 to 14 months. That is when your website develops a strong online presence in the industry.
What are the best SEO practices?
Search engine optimization is not a single task that one needs to do to improve the ranking of a website. It is a combination of various practices that supports a website to gain authority in the search engine result pages. Some of the fundamental SEO practices are given below:
- Title tags should be unique for every page
- Meta descriptions are important for getting users to click on your website
- Content should have targeted phrases
- Header tags and keyword phrases are essential
- Internal page linking with anchor text is very important
- Image ALT tags and file names are significant for accessibility
Social Media Marketing
Why should I use Social Media for my business?
You should use social media platforms to directly connect and interact with your target audience. Social media helps in expanding your customer base, makes brand advocates and increases followers. Marketing in social media increases brand awareness and develops customer loyalty. It is the perfect way to improve client retention, increase traffic and conversions on your website.
What Social Media platforms should I sign up for?
One should research and find out which social media platforms are popular amongst the target audience of a business. With this insight, one should open a profile and give maximum effort in optimizing their presence on that social media platform. It is also important to assess which platform will be suitable for promoting the products and services of your business before coming to any conclusion.
How often should I post on my Social Media Channels?
It is completely dependent on the social media platform as each channel has different guidelines and rules that need to be met to get the best results from marketing. At the same time, the frequency and time to post on social media channels are different in every channel. In that case, the marketer should research when and how content should be published to reach the desired outcome.
What is the difference between an Ad and a Post on Social Media?
Promoted or boosted social posts refers to those posts which are promoted or whose reach is boosted by paying to the social media platform. The main reason for boosting a post is to increase the post's reach so that more people on the platform can see it.
How much should I spend on a Social Media Marketing Campaign?
It entirely depends on your goals and needs. However, you can start a campaign with a reasonable budget and later increase your investment based on its result. One should understand that social media marketing is not an expensive approach to marketing a business, but it is an effective marketing process that offers positive results for a business.
Pay Per Click
What is PPC?
PPC stands for Pay Per Click, a structure of internet marketing that directs traffic to your website. PPC can be best defined as buying visits for your website. PPC marketing is trustworthy as it only attracts potential leads who want to purchase the products and services of a business.
Will my Target Audience click on my PPC Ads?
PPC ads are meant to target a particular section of the audience who have a high intention of purchasing your products. Users who click on these ads mostly have the intention to buy the product or services compared to any other organic visitor. PPC ads are target-based and have a high percentage of success when it comes to increasing conversion rates.
How much does a PPC Campaign cost?
There is no fixed rate for running PPC ads. The cost is influenced by factors like industry type, business type, and business size. Moreover, the budget of PPC is also affected by the type of strategy that a marketer is rolling out. Generally, the cost includes the ad spent and the service charges of the PPC agency.
How do I Budget for my PPC Campaigns?
The budget for a PPC ad is calculated based on the bid, target and ad quality. The money you are willing to spend for a click is referred to as a bid. One enters their bid into an auction, and the highest bidder wins, which means you could end up paying less than the amount you are willing to pay but never more than that. Factors that influence targeting are the keywords, demographics, and different aspects of your business goals. In case, your ad quality is high you may want to maintain a low budget. Evaluating and understanding all these factors and others help in determining a PPC ad budget.
What should you advertise with PPC Ads?
One of the main reasons to advertise with PPC ads is it drives results immediately in almost every case. PPC ads heavily contribute to overall website traffic. It does not get affected by algorithm changes plus you get a high return on your investment. Besides, you can target customers in real-time and increase your brand recognition simultaneously.
How long does it take to get a wesite designed?
It entirely depends on the type of website you want for your business and the features and design elements you want to include in it. Some websites with minimum features and average design can get completed within four weeks and some websites with high content, design and other features may take more than six weeks.
How do I re-design my existing website?
Website re-design is very important especially when you want to get the attention of your target audience, increase visitor time and ensure an increase in conversion. However, website designing is a big task that requires knowledge and experience in the development and design of a website. Unless you have any experience in designing a website, it should be done by a website designing agency to achieve the desired outcome.
What is Responsive Web Design?
Responsive web design refers to websites that look good and appear engaging in all digital devices. Responsive websites are those whose web pages automatically adjust themselves to the screen size and orientation of the device. When you have a responsive website for your business, your customers will be able to browse it from any device without any hindrance.
What is SEO Friendly Web Design?
SEO friendly web designs are those websites that are completely accessible and indexable by search engines. One of the main advantages of SEO friendly websites is they get more traffic than normal websites. Since your priority is the user, it is essential to design and develop a website keeping the search engine friendliness in mind.
How often should you update your website?
Once the website is built, the next task is to maintain it so that it remains SEO friendly and contributes towards improving your business online presence. The website can be updated regularly if you are posting new content every day. However, updating a website means adding a new feature or a new web page to provide more information to your visitors. Simultaneously, if you are concerned with the security and functionality of your website, you may find the need to update your site every couple of months. Also, you may feel the need to update a website to make it SEO favorable to increase your visibility in the search engine result pages.