In the last five years, we have witnessed the rise of many new platforms, but few have been able to beat the good old email in producing quality results. Even today, email has held its importance as an integral part of online marketing strategy. It's a fact that we feel happy to see a mail in our inbox informing us about discounts on a particular shopping website. Hence, no company cannot possibly ignore the power of emails when planning their marketing strategy. If you haven’t put much thought into it, it’s high time to create an all-inclusive email marketing strategy for your business products and services.
Email marketing is an online marketing channel that allows you to reach your potential customers directly via email. There are different types of email marketing campaigns that can be implemented to help a company achieve its business goals.
Why should you use Email Marketing?
Many amongst you may think why email marketing instead of social media marketing because people spend more time on social media platforms. Even though SMM offers businesses effective targeting, an email marketing campaign achieves a lot of things at once.
Given below are some of the reasons why email marketing is an essential part of an overall marketing strategy.
● It brings the highest return on investment (ROI)
● It is direct as well as personal
● It meets the marketing principles
● It can be measured
● It ties into sales, lead generation and customer retention
It Brings the HIGHEST Return On Investment (ROI)
According to OptinMonster, the average email marketing return on investment is nearly around 4,400, generating $44 for every dollar spent. Besides, it has been found that email marketing campaigns are six times more effective in ensuring quality return on investment compared to tweets.
It is Direct & Personal
One of the biggest advantages of email marketing templates is they increase awareness, engage with existing customers irrespective of the stage they are in the sales funnel. Simultaneously, you can deliver the message directly into their comfortable space.
It Meets the Marketing Principles
Email marketing allows you to send your potential audience newsletters, promotions, discounts, and the like. The plus point in this marketing channel is it takes your business idea to the inbox of your prospects because they allow it.
It Can Be Measured
According to Mailchimp, the average email open rate across all industries is 2.23 percent. This data coupled with others like click-through rate (CTR) as well as email marketing conversion rate can be accessed in analytics built in email marketing automation tools.
It ties into Sales, Lead Generation and Customer Retention
A fundamental reason that makes email marketing significant is it complements other marketing channels. It allows nurturing and retaining customers besides converting potential leads driven by SEO and SMM to your website.
Top Tips To Build an Email Campaign Marketing List
Before designing an email marketing template, it is essential to build a list of email subscribers who will receive direct communication from your business. Given below are the key steps to gather email addresses for your campaign.
● Optimize Your Important Pages
● Develop Compelling Lead Magnets
● Create a Form That Converts
Optimize Your Important Pages
One of the most important tasks is to make the best out of your home page and about us page. This should be the first task of your website development team. Create a sign-up box with an effective Call-To-Action at the end of the fold to avoid interrupting the flow of every page.
Once done, provide a link for visitors to click that will lead them to a pop-up form to fill out.
Develop Compelling Lead Magnets
When you aim to build trust amongst your leads in the awareness phase, commence by offering a lead magnet that they won't be able to ignore. It should be like an incentive that can range from services and discounts to pieces of online content.