Which Black Hat Techniques Should You Avoid This 2022?

With the arrival of new platforms and the increasing number of businesses in every industry, the competition to get the attention of the target audience has become fierce than before. It's the main reason why some businesses resort to black-hat techniques to improve the visibility of their website within a short time. A lot of you may be wondering why it is called black-hat, well, they are illegal plus they are more hazardous simultaneously. A legitimate business should keep black-hat techniques at bay as it could harm their website and reputation causing severe damage to the company.

In this post, we will talk about the six black-hat techniques and their legal SEO alternative that you can opt for in your digital marketing strategy.

  • Buying links

  • Keyword stuffing

  • Blog comment spam

  • Article spinning

  • Negative SEO

  • Rich snippets spam

Buying Links

Buying links describes the process of making payment to a particular website to link your business website. In such scenarios, the payment for the links could be in the form of goods, money or services. Given below are the reasons why purchasing links are considered bad on many levels.

  • One of the main reasons to avoid it is it's a complete violation of the Google Webmaster's regulations.

  • It can be the reason for the Google penalty. What Google does is penalize the website if you are caught buying or selling links.

  • Moreover, paid links are not cheap. They are expensive and can cost around $361.44 on average.

The Alternative Way

The best alternative to buying links is link outreach. It is the opportunity to create valuable links from off-site websites to link back to your business website. Link outreach is an integral part of search engine optimization and when not done correctly it can hamper the success of a marketing strategy.

Keyword Stuffing

When you put the same keywords repeatedly in a content body to manipulate rankings, it indicates keyword stuffing. Such techniques used to work years before, but it is considered bad for your SEO strategy now. In other words, keywords stuffing is a bad SEO practice that does not bring any results, rather, it harms your marketing strategy.

  • One of the main reasons why keyword stuffing does not make the content seem natural is it makes the writing sound robotic and absurd.

  • Keyword stuffing can also lead to a Google penalty. So it is advised to create content without forcing the same keyword repeatedly as it does not do any good.

The Alternative Way

The ideal substitute for keyword stuffing is writing all-inclusive content. One can achieve this in two ways.

  • It is important to start writing about a subject to cover maximum information related to it. The benefit of doing this is it automatically covers many long-tail keywords, terms and phrases which people use to talk about or search for information on this subject.

  • The second solution is to cover sub-topics which the searcher may want and assume to see.

These two factors contribute heavily to improving the ranks of a website. However, the Google algorithm checks for relevant phrases, terms and keywords in the content body.

Blog Comment Spam

Blog comment spam refers to irrelevant comments or questions on any blog that does not contribute to the discussion of the blog topic or compliments the blog post. Many marketers tend to do this to get a link back to their site.

However, such practices do not bore any fruit. Moreover, it creates an annoying experience on the blogger's end. In other words, such links are very unlikely to help in improving the rank of a page or website.

The Alternative Way

The perfect alternative is to provide quality information on the comment or ask highly relevant questions on high traffic posts to accomplish the goal of getting backlinks to your website. Nonetheless, it won’t provide a high amount of traffic but it's better than comments which are ignored or not followed.

In cases, when you make informative blog comments it may impress people to share your post or even end up linking to you. That is to say, it will provide indirect SEO benefits.

Article Spinning

Content spinning or article spinning refers to taking a piece of already published content and rewriting it to make several new pieces of content. One can say that content spinning is using thousands of re-written copies to make unique content to manipulate search engine rankings.

Article spinning is considered bad for search engine optimization because of the following reasons.

  • Mainly it fails to accomplish the goal of content, which is to engage the target audience to read the post. Spun content never sounds natural since they are filled with grammatical mistakes and words that are not relevant to the topic.

  • Since spun content is published by only low-quality sites, the links one gets hardly possess any SEO value.